Ep 95 | Conscious Wardrobe Transformation with The Fashionologist, Ania Schwartzman

July 30th, 2019 · 27 mins 46 secs

About this Episode

Ania Schwartzman, PhD, The Fashionologist, helps us understand the value of using the clothing we wear as a vehicle to align ourselves with who we are at this very moment in our lives.

Ania is a licensed clinical and school psychologist working for nearly two decades with children and adults. She founded The Fashionologist to help women align themselves with who they are at this very moment. She combines her expert skill as a therapist, passion for clothing, and solid research to back up her understanding of the value of clothes in order to provide a personalized, simple, and strategic experience with each client.

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In this episode, you’ll enjoy:
-Learning about feeling “powerfully confident and in control” when it comes to your fashion choices

-Clothes Cognition Theory is a thing!

-Hear about studies that demonstrate the importance of clothing in our mood and in our daily interactions. Here are two studies that Ania spoke about: Enclothed Cognition and the White Lab Coat and Informal Clothing Effects Negotiation

-How Ania uses her background in psychology in working with her clients

-The importance of good closet organization in feeling empowered about your clothes

-Learn some simple tips for recognizing if your closet is working for you or against you

-Listen to previous episodes on fashion in our series, Closet Joy:
- Ep 38 | Closet Joy Part I: Find Your Style with Jessica Louie
- Ep 39 | Closet Joy Part II: Build Your Capsule Wardrobe with Courtney Carver
- Ep 40 | Closet Joy Part III: Buy It Once with Tara Button

Ania is at TheFashionologist.com

You can also find her on Instagram @TheFashionologistNyc

Ania has a special offer for Spark Joy Podcast listeners! Mention you heard her on the Spark Joy Podcast and get 20% your first Mindful Closet Edit

Ania’s favorite closet styling tip: “Have only your seasonal clothes either in your closet or at least keep the things you can wear in the front...and, hangers! They should be good solid ones. Good hangers show respect for your clothing.

What sparks joy for Ania: Her kids and being able to spend some good unstructured time with her kids over the holiday.

Parting words of Wisdom: Ania’s favorite quote comes from Coco Chanel: “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”


  • “Clothes have a systemic influence on the wearers psychological processes and abilities.”
  • “I function as a coach; as a wardrobe strategist.”
  • “It takes a lot of courage to invite me into their closet and I take that very seriously.”
  • “My job is not to toss out items they don’t need, but to shift their thinking toward what is working for them.”
  • "People don’t always realize what they are projecting out into the world with their clothing.”

You can find Karin Socci at The Serene Home
You can find Kristyn Ivey at For the Love of Tidy